/ 2009 Web App Survey

The 2009 TechCrunch Web App Survey results are here! Two months ago we asked you to tell us about your web apps and your business. We’ve crunched the numbers and the results are here. Thanks to everyone who took part.

Results

  1. 01

    Number of active users

    0 - 100 (30.3%), 100 - 1000 (15.15%), 1000 - 10000 (28.79%), 10000 - 100000 (13.64%), 100000 + (12.12%)
  2. 02

    Average marketing cost to aquire each active user

    0 (48.48%), $0 - $1 (24.24%), $1 - $10 (7.58%), $10 - $100 (9.09%), $100 - $1000 (9.09%), $1000 + (1.52%)
  3. 03

    Average monthly marketing spend

    0 (54.55%), $0 - $100 (9.09%), $100 - $1000 (16.67%), $1000 - $10000 (12.12%), $10000 - $50000 (3.03%), $50000 - $100000 (4.55%)
  4. 04

    Average monthly page views for your marketing website (not web app)

    0-1000 (42.42%), 1000-10000 (19.7%), 10000-100000 (19.7%), 100000-1000000 (9.09%), 1000000 + (9.09%)
  5. 05

    Average monthly unique visits to your marketing website (not web app)

    0-1000 (48.48%), 1000-10000 (24.24%), 10000-100000 (9.09%), 100000-1000000 (7.58%), 1000000 + (10.61%)
  6. 06

    Average monthly costs, excluding tax (overheads + salaries + bonuses + marketing)

    $0-$1000 (54.55%), $1000-$10000 (21.21%), $10000-$100000 (16.67%), $100000-$1000000 (7.58%)
  7. 07

    Current number of full-time engineers

    0 (34.85%), 0-1 (40.91%), 5-10 (3.03%), 10-100 (1.52%)
  8. 08

    Current number of full-time designers

    0 (65.15%), 0-1 (30.3%), 1-10 (4.55%)
  9. 09

    Current number of full-time marketers

    0 (59.09%), 0-1 (28.79%), 1-10 (12.12%)
  10. 10

    Current number of full-time managers

    0 (59.09%), 0-1 (24.24%), 1-10 (16.67%)
  11. 11

    Number of founders

    1 (48.48%), 2 (31.82%), 3 (9.09%), 4 (4.55%), 5 (4.55%), 5+ (1.52%)
  12. 12

    Current total number of full-time staff

    0 (21.21%), 1 (25.76%), 2 (16.67%), 3 (16.67%), 4 (3.03%), 5 (4.55%), 5-10 (4.55%), 10-50 (4.55%), 50-100 (1.52%), 100+ (1.52%)
  13. 13

    How are you funded?

    Bootstrapped (81.82%), Funded (18.18%)
  14. 14

    If you raised money, house much did you raise to launch the app?

    $0 - $1000 (8.33%), $1000 - $5000 (16.67%), $5000 - $10000 (8.33%), $10000 - $20000 (8.33%), $20000 - $100000 (16.67%), $10000 - $500000 (33.33%), $50000 + (8.33%)
  15. 15

    If you raised money, what percentage of the company do the founders still own?

    0 - 20 (10.53%), 20 - 40 (3.03%), 40 - 60 (1.52%), 60 - 80 (4.55%), 80 - 100 (16.67%)
  16. 16

    If you're bootstrapped, how much did you spend to launch the app?

    $0 - $1000 (37.21%), $1000 - $5000 (18.6%), $5000 - $10000 (13.95%), $10000 - $20000 (11.63%), $20000 - $100000 (13.95%), $10000 - $500000 (4.65%)

Apps with paid user plans
Examples: Basecamp, Wufoo, CrazyEgg, etc

  1. 01

    Average monthly revenue

    $1000 - $5000 (41.38%), $5000 - $10000 (20.69%), $10000 - $20000 (6.9%), $20000 - $100000 (13.79%), $10000 - $500000 (6.9%), $500000+ (10.34%)
  2. 02

    Average monthly revenue per active user

    $0 - $5 (42.86%), $5 - $10 (10.71%), $10 - $20 (10.71%), $20 - $50 (25%), $50 - $100 (3.57%), $100 - $1000 (7.14%)
  3. 03

    Percentage of monthly unique visits that convert to a paid account

    0 - 1 (34.78%), 1 - 2 (13.04%), 2 - 5 (26.09%), 5 - 10 (8.7%), 10 - 50 (8.7%), 50 - 100 (8.7%)
  4. 04

    Percentage of monthly page views that convert to a paid account

    0 - 1 (43.75%), 1 -5 (31.25%), 5 - 10 (6.25%), 5 - 10 (6.25%), 10 - 50 (12.5%), 50 - 100 (6.25%)
  5. 05

    Percentage of active users on your free plan

    0 - 1 (43.75%), 1 -5 (31.25%), 5 - 10 (6.25%), 5 - 10 (6.25%), 10 - 50 (12.5%), 50 - 100 (6.25%)

Apps with no paid accounts/ plans
If your app is entirely free to users. Example: YouTube, Delicious, etc

  1. 01

    Average revenue per month from other sources other than users (advertising, sponsorship, etc)

    $0 - $5 (75.76%), $5 - $100 (7.58%), $100 - $1000 (4.55%), $1000 - $5000 (12.12%)
About:

The 2009 TechCrunch Web App Survey was compliled by Carsonified. We produce Events for web professionals and write about the web on our blog Think Vitamin.

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